Selling to your Ideal Customer was supposed to be a snap, remember?
You toiled away at your previous job, dreaming of the day you'd chase your passion. After what felt like a few hundred people who kept telling you to take a chance, you did it.
You went all in and played what felt like a winning hand of cards...but it wasn't.
Many days, weeks or months later, you still have those cards, but you've switched to solitaire as you wait for that door (virtual or otherwise) to open and the cash to start rolling in.
At this point you'd accept Monopoly money.
Hold on a sec! Before you decide to throw in the small business towel, here are four surprising ways you can reach out and sell to your ideal customer.