Three Reasons Why You Need Video to Grow Your Brand
If your brand wants to engage with your customers, video is the primary force to do so. According to Sproutsocial, videos average 62% more engagement than photos. In other words, if you're still posting text or photo only posts, you're leaving money on the table.
Why is video that much more engaging?
The first reason why you need video for your brand is its diversity. Video comes in all shapes and sizes. Videos can be long or short. They can be in black and white or colored. They can contain words, images, music and leave you wondering how it will end. Just like a movie.
Speaking of movies, the second reason why you need video for your brand is the emotional connection you can create with your customers. Like various genres of movies, videos can make you sad or glad, mad or empowered. When marketers talk about connecting brands to consumers, emotional branding is a strong frontrunner. To make the viewer feel a certain way is more readily done via video versus words alone.
And the third reason, but certainly not the last, why you need video to grow your brand is as simple as looking at your competition. Here's a hint: if your competition is doing video and you're not, they're going to leave you in the dust on the competition floor. And if your competition is not doing video for social media, etc. - then it's a great time to start so you can leave them in the dust and stay ahead of the game.
Consumers are smart cookies. They no longer want you to tell them what you do. They want you to show them. As the quote goes, "Words are nothing. Actions are everything. Don't tell me. Show me."
Since I'm from Missouri, the Show-Me state, there's no one better to remind us all that if you want to grow your brand in today's consumer-driven world, improve your chances and engagement and use video to do it. For more reminders, updates, etc. - sign up below.